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MODOU LAMIN SIMA

“Becoming an ambassador has both sharpened my skills and proved my ability to lead not to mention articulate for those who are disenfranchised''

Modou Lamin Sima is the Ambassador-at-large for business and investment for The Gambia. Mr. Sima is also the president of the Children’s Alliance for the Protection of the Environment (CAPE INC Gambia).

CAPE is a member of the National Climate Change Committee (NCCC) and the focal point for the global match against child labour in the Gambia.

“Becoming an ambassador has both sharpened my skills, proved my ability to lead and articulate for those who are disenfranchised. This includes women and youth within Gambia’s communities where civic governance, social, educational, business entrepreneurial development service and providers collide”.

Mr. Sima assumed his duties as Ambassador-at-large for (a second term) business and investment for The Gambia on February 18, 2022, a post he had been assigned to and has served in the same capacity for the past four (4) years 2017-2021.

A visionary innovator, entrepreneur, and administrator, he has contributed to the many educational, social upskill, nation-building, awareness programs, and events within the Gambia that promotes economic development growth sustainability cohesion, and harmony.

What I do

Guiding opportunities for fiscal development, growth, and sustainability.

PROMOTE

Create dialogues, introduce opportunities, expand awareness and connnect alliances for theGambia's brand, engage the targeted demographics. Introduce opportunities that drive its positioning and equitable development.

ORGANIZE

Develop and execute strategies and campaigns to elevate Gambia's brand and its image. Cultivate interest and new possibilities for business, trade and investment in the Gambia,

REPRESENT

Participate and represent Gambia's image to build relationships with alliances, to encourage partnerships, expand its economic base, ensure loyalty, expand business and investment possibilities.

FOCUS

Guiding opportunities for fiscal development, growth, and sustainability.

Credibility

Overseeing checks and balances, inclusive credible programs that reflect national interest;

Transparency

Develop, engage and encourage open activities that are always subject to public oversight.

Equity

Mobilize actions to reduce inequality socioeconomic disparities in unemployment and education.

Equality

Ensuring the same resources and opportunities is needed to reach an equal outcome for all.

Inclusion

Acknowledgment and incorporation of the views of all

Diversity

Encourage innovative ideas and open dialogues to forge peace and cohesion.

Participation

Encourage people to actively exercise their rights and responsibilities freely and respectfully.

Accountability